AirFrance airline – Branding & Digital Marketing
Objective & Approach
Air France is the flag carrier of France headquartered in Tremblay-en France. It is a subsidiary of the Air France–KLM Group and a founding member of the SkyTeam global airline alliance. They are accompanying their customers on every step of their journey. They needed a brand identity, a digital style guide and marketing strategies to touch the heart of the people.
Brand Republic has helped many clients to get; awareness & engagement, more reach & impression and increase the no. of sales & conversion. We understood what it would take to overhaul all customer touchpoints and expand the Air France strategy to position themselves as the leaders in pleasurable and elegant travel experiences.
We took different approaches to achieve measurable results. Firstly, designing the brand identity, digital appearance and we provided an all encompassing visual in terms of static, short animation and videography that reflects the airline’s core values, supplying them to deliver on their new strategy with impact.
Brand Republic did; Brand positioning & identity, Retail experience, Brand innovation and strong marketing strategies to achieve targeted results.
Increases reach on social media
Total impression increased since working with BR
Increase in sales & conversion rates