B2C Copywriting That Connects With People
Your B2C copywriting probably falls a little flat. It’s not an easy thing to do to take your business and your passion and convey it in a way that reverberates with your audience.
Copywriting is a pretty influential part of digital marketing and it is relevant to so many different strategies for web content to social media to email campaigns to blog posts.
B2C Copywriting is an art!
It’s all about how you speak to your customers and potential customers, helping them understand how your products or services can solve their problems and change their lives.
Great copywriting is how you attract them and drag them into the marketing & sales funnel, from Awareness to Interest or from Desire to Action.
B2C Copywriter connection maker between Product/Service with Audience:
Business to Consumer (B2C) refers to commerce between a business & an individual consumer. So, you’re speaking directly to a customer who is in complete control of what they are going to buy.
Writing for your consumers is not easy and convincing them to decide to purchase your product or services.
However, there are some key elements like language, culture, lifestyle & trends that exactly you have to keep in mind while creating a copy. Every copywriter knows that they have to connect the product/service of a client with the right audience.
Here are a few tips, which will help you to understand the tactics for copywriting.
Encounter Your Reader’s Problem:
Your reader found your website or your blog because they have some kind of problem they are exploring over the search engine. It might be a product, service or review.
Here your B2C copywriting will be working to your advantage and positioning your brand for success.
Be a solution!
Tell a Good Story:
People remember stories because they can relate to them. The story-based copywriting may leave an emotional effect on people & push them towards a purchase.
Because they can witness the product/service real-time experience over their desktop or mobile screens.
For example; Nike connects people with active life short stories, where everyone connects with it, whether it’s old age people or teen kiddos.
Product Features & Benefits:
Do you understand the difference between features and benefits?
What is a product feature? It’s a specific piece of functionality that has a corresponding benefit or set of benefits for the user. Benefits are the value that users gain from using that functionality.
However, what exactly are product benefits? It’s an offers that satisfy the needs, desires and wants of a consumer. They are what a consumer hopes to get, feel or achieve when he/she uses a product. Product benefits can either be actual or perceived.
In short, you have to integrate product features & benefits about making it a viable lifestyle alternative in any scenario.
Understand Your Audience:
Do you know who buys your product or service the most? What are the key traits? It’s important to understand the gender, age, employment characteristics, hobbies and interests of your B2C audience. The more you know about your consumers, the easier it is to position your business and market to them.
Once you understand who you are after, it’s more fun to create copywriting.
Understand The Knowledge Gap:
You have a naturally high level of expertise about your industry and your brand, but your audience doesn’t.
You know what it takes for your audience to solve their problem, but the trick is to talk with them in a way that they will understand.
Try to avoid jargon and acronyms while doing copywriting. And if you’ll use them, explain them to your audience, otherwise, it is misunderstood and left a negative impact.
Make it Visual:
When a customer clicks on your blog post or website content to find long, drawn-out content that looks indistinguishable, it becomes a frustration.
Contrary to what many experts say online, long content is ok. Your readers may still invest the time into your marketing materials, but you have to know how to make it easier on the eyes. It can be the photos, videos or short bullet points that are easy to digest.
The easier you make it for people to read your content, the more likely they are to stick around.
Spend Time on Your Headline:
The headline is only a few words long, but that doesn’t mean you should just smash a few words on and move on to the next thing. As it’s the biggest key factor in determining whether someone will read your post or not. It should draw your audience’s attention to continue till the last word of the content.
Show people how your content, business/ brand or offering benefits them. Whatever you do, maximize that real estate.
Be attractive in words!
Stay Curious & Have Fun:
Being an expert in your industry, stay curious about the new trends and try to integrate them into your copywriting whether it’s social media creatives or email marketing.
Keep the audience engaged with the fun and relatable copywriting, keep that in mind, if you produce well-written content, and you’re able to convey your passions, it can leave a significant impact, on your brand’s revenue!
After reading the above-shared tips, it’s kinda easy to reach your customers with strong content that is full of imagery and visuals.
However, the content team at the Brand Republic will make sure that every client’s work will be achieved under the proper key factors of copywriting. Brand Republic has created a lot of content for multiple niches, but our current favourite is OkayHai – an online shopping app, which is ‘Don’t Worry – Ab Sab OkayHai’.